This is the type of embroidery that is stitched directly on the garment.
Embroidery patches were made on a piece of thick fabric and then cut to the shape. This patches are then sewn or affixed to the garment.
Chenille is a type of embroidery that uses wool thread and the surface look like a carpet.
Applique Embroidery is the technique of taking a pattern of one material, laid on another which forms the ground. The edges of the cut-out design are either sewed over, ornamented with fancy cord, braid, gold thread, or any other appropriate material.